According to WWD via fashionista.com, the line will include 122 products in all the major beauty categories. Generally, I dig the Marc Jacobs aesthetic, and from what I've seen, I'll definitely enjoy the look of these products. I'm a bit apprehensive of this entry into the market, as I feel he's already created a solid platform for his brand in fragrance, and the possible failure of such a wide release (products will debut simultaneously in all Sephora stores) could be troubling, to say the least.
Price points are going to be on the higher side, so I'll definitely be making an in person assessment of the products before picking anything up, but I'm most interested in the Style Eye-con No. 7 palettes, each of which will feature seven shadow colors, and the Lust for Lacquer lip glosses, which I hope will be as highly pigmented and sleek as the packaging makes them look.
And yes, I do find the product names a little on the kitschy side.
Marc Jacobs Beauty will launch in Sephora stores August 9th with a five product tease in stores the weekend of a July 19th.